The general premise of the video is people can be so addicted to things with today's technology such as social media that they have a really dulled sense of awareness. Yes, video is effective to convey it's message. I feel it's more a cautionary story (a warning) because we're not mostly or completely at stage to be so focused on technology or own lives to be just ignore or unaware of all other surroundings around us but can still manage to happen.